In Jenkins terms immersion is a possibility for the participants to enter the storyworld and take part in the story

Can a transmedia project that bases its core elements on alternate reality games be any other thing then an immersion experience?

Martin Ericsson speaking at Nordic Larp Talks 2010 explains the need of immersion as ‟ the quest for the perfect manifestation of a dream”. For Ericsson immersion is a 24/7 experience that takes over ‘reality’ and that can become so intrusive that participants can start dreaming in characters.


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