The big question is always how can we engage the audience? A proper answer would make a case study or something deeper by itself so I keep simple and tell you
Lay down the basis for a great perversive experience!
In an interview with DaHerminator, one of the Consipirare.se forum’s moderators, when asked what he liked about the experience, he answered ‟ The borderland between game and reality, and the feeling of adventure was really exciting. The best parts were the things you did in real life” and when asked if he had any regrets about the experience, he answered ‟ The best IRL parts took place in the two major cities of Sweden (Stockholm and Göteborg) and I weren’t able to attend. That was a bit of a disappointment”.
What do people want? An experience that will be remember as the coolest things one has ever experienced. (Da Herminator words)