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The truth About Marika lays its foundations in the Nordic larp (live action role playing) culture. Annika Waern and Marie Denward in their research ‘On the Edge of Reality: Reality Fiction in ‘Sanningen om Marika’’ report the following quote

“I am a larper and for me the Marika project is one huge larp. Everything screams larp, from aesthetics to issues you discuss” (participant-survey comment)

Here is a video of Martin Ericsson, former producer and creative director of The Company P, speaking at the Nordic Larp Talks

And here is an example of one of the biggest larp in Europe

Martin Ericsson, former producer and creative director of The Company P, gives a speech at Power to the Pixel 2009 talking about participation.

”Who has the power over the production of stimuli? In traditional audience culture has the artist producing stimuli. Interactive culture has very small difference, you still have an artist producing massive stimuli the only difference is that audiences choose the order in which they consume. In Participatory culture things change completely. The artist acts as an host, sets up the game space,produces some stimuli, but the real producer, the real artist in participatory culture is the audience it self”