The term transmedia was first coined by Henry Jenkins in a article for  Technology Review published on the 15thof January 2003. The term was then revisited in Jenkins’s book Convergence Culture (2009) and it was defined as ‟ a story [that]  unfolds across multiple media platforms, with each new text making a distinctive and valuable contribution to the whole. In the ideal form of transmedia storytelling, each medium does what it does best – so that a story might be introduced in a film, expanded trough television, novels and comics; its world might be explored trough game play or experienced as an amusement  park attraction ” (p.96) According to Jenkins transmedia storytelling is then the practice to spread a story across multiple platforms each of them distinctive and valuable contribution to the grand narrative. Carlos Scolari then adds that transmedia is not a simple adaptation of the same narrative from one media to another.  According to Scolari each medium has its own rules and dynamics making the story told in the specific medium different from the original one to the extent that ‟the different media and languages participate and contribute to the construction of the transmedia narrative world”  (Scolari, 2009, p.587)

 

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